Last Updated: 7/10/2026
Life Change Fitness. (“Life Change Fitness,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, protect, and process information when you interact with our website, services, and communications, including SMS messaging.
By using our website or services, you consent to the practices described in this Privacy Policy.
1. Legal Business Identity
The legal business name is:
Life Change Fitness.
If operating under a DBA (Doing Business As), such DBA relationships are clearly disclosed in our Terms and Conditions and campaign documentation where applicable.
All opt-in language, consent records, and messaging communications reflect the declared legal business name.
2. Information We Collect
We may collect personal information that you voluntarily provide, including:
Name
Phone number
Email address
Business name
Address
Service details
Appointment information
Booking details
Form submissions
Survey responses
Customer support inquiries
We may also collect limited non-personal information automatically, such as:
Browser type
Device information
IP address
Website usage data
This data is collected for operational, security, analytical, and compliance purposes.
3. How We Use Information
Life Change Fitness provides secure account access and identity verification services.
Information collected may be used to:
Respond to inquiries
Verify user identity
Deliver Two-Factor Authentication (2FA) verification codes
Deliver one-time passcodes (OTP)
Support secure account access
Support password reset verification
Maintain account security
Maintain security and prevent misuse
Comply with legal and carrier requirements
Improve our services and customer experience
We only use information consistent with the purpose for which it was provided.
4. SMS Consent and Communications
4.1 How Consent Is Collected
SMS consent may be collected through:
Website forms
Online registration forms
Account verification forms
Login verification forms
Identity verification forms
Password reset forms
Customer support forms
Each SMS consent checkbox:
Is optional
Is not pre-checked
Is separate when required
Clearly discloses message purpose
Discloses message frequency
Discloses that message & data rates may apply
Includes STOP and HELP instructions
Links to this Privacy Policy
Submission of a form with SMS consent constitutes express written consent where required by law.
4.2 Types of SMS Messages
Life Change Fitness sends SMS messages only for Two-Factor Authentication (2FA) and account security purposes, including:
Two-Factor Authentication (2FA) verification codes
One-time passcodes (OTP)
Identity verification
Login verification
Password reset verification
Account recovery verification
Security verification notifications
Life Change Fitness does not send:
Marketing or promotional messages
Cold SMS outreach
Third-party marketing
Lead resale communications
Affiliate marketing
Political messaging
SHAFT-related content
High-risk financial content
4.3 Message Frequency
Message frequency varies based on account activity. Users will receive messages only as necessary to verify their identity, complete secure logins, reset passwords, recover accounts, or perform other account security functions.4.4 Message & Carrier Disclosure
Message and data rates may apply depending on the recipient’s wireless carrier and plan.
Carriers are not liable for delayed or undelivered messages.
4.4 Opt-Out Mechanism
Users may opt out at any time by:
Replying STOP to any SMS message
Contacting us at [email protected]
Upon receiving a STOP request:
The phone number is marked as Do Not Disturb (DND)
Messaging ceases unless the user re-subscribes
Opt-out requests are processed promptly.
4.5 Re-Subscription
Users who previously opted out may re-subscribe by:
Submitting a new opt-in form
Replying START (where supported)
Re-subscription constitutes renewed consent.
4.6 Consent Record Retention
For compliance purposes, SMS consent records may include:
Timestamp of consent
IP address
Source URL
Consent language displayed at time of submission
These records are securely stored for documentation and carrier compliance.
5. Non-Sharing of Mobile Data
The following language governs all mobile-related data:
“No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.”
We do not sell, rent, distribute, or trade personal information.
6. Customer Responsibility
Where Life Change Fitness provides services that involve customer-provided information:
Information is provided by the customer at their discretion
Customers represent that information submitted is accurate
Customers warrant compliance with applicable laws and regulations
Customers confirm authority to provide any information submitted through our forms or systems
Life Change Fitness reserves the right to suspend services if misuse or non-compliance is detected.
7. Cookies and Tracking Technologies
Life Change Fitness uses cookies and tracking technologies for:
Website functionality
Analytics
Performance monitoring
Marketing effectiveness
Security monitoring
We may use tools such as:
Google Analytics
Google Tag Manager
Conversion tracking tools
We do not sell personal data collected through cookies.
Users may manage cookies through browser settings.
8. Data Security
We implement reasonable administrative, technical, and organizational safeguards to protect personal information.
Access to personal information is restricted to authorized personnel performing legitimate business functions.
9. Data Retention
Information is retained only as long as necessary to:
Provide services
Maintain compliance
Fulfill contractual obligations
Satisfy legal requirements
SMS consent records are retained for compliance documentation purposes.
10. Third-Party Services
Our services may integrate with:
Scheduling platforms
Hosting providers
Messaging platforms
Analytics providers
Payment processors
Customer support platforms
These third parties operate under their own privacy policies.
Life Change Fitness does not control third-party data practices outside of our services.
11. User Rights
Depending on your jurisdiction, you may request:
Access to your personal data
Correction of inaccurate data
Deletion of personal data (subject to legal requirements)
Requests may be submitted to:
12. Updates to This Policy
We may update this Privacy Policy periodically. Updates will be posted with a revised effective date.
Continued use of our services constitutes acceptance of the updated policy.
13. Contact Information
https://the10dlc.com/terms-of-service
Life Change Fitness.